01
We audit your current presence.
Profiles, branding, follower mix, post performance, gaps. What is working, what is wasted, and what is missing. Plus a competitive look at what other LA companies in your category are posting.
Service 05 / Social Media Marketing
The always-on presence between every B2B call.
LinkedIn, Instagram, and digital campaigns built around your real projects, your real work, and the LA buyer base we are calling for you. Buyers see you, recognize you, and remember you long before they ever pick up the phone.
What we do
Social media built around the work you actually do.
Most construction and manufacturing companies post on social like an afterthought. A jobsite photo here, a holiday graphic there, a logo and a tagline once a quarter. That is not a presence. That is noise. The companies that win are the ones that show their actual work, consistently, in the formats their buyers actually scroll.
We run social media as a real engine. Project storytelling, before-and-after content, jobsite photo and video, behind-the-scenes craft, project completion reels, team spotlights, and direct LinkedIn outreach to the GCs, architects, and designers we are also calling.
The job is to make sure when a project manager scrolls LinkedIn, an architect scrolls Instagram, or a designer scrolls Houzz, they see your name, your work, and your craft. By the time we get them on a B2B call, you are not a stranger anymore.
How it works
From content audit to consistent monthly output.
02
We pick the two or three right platforms.
LinkedIn for B2B credibility. Instagram for project visuals. Houzz for residential remodeling. Facebook for local awareness. YouTube for project walkthroughs. We pick what fits your buyer, not every platform at once.
03
We coordinate content production.
Jobsite photo and video days. Existing project library cleanup. Behind-the-scenes capture from your team. Templates for repeated formats. Real photography of real work.
04
We build the content calendar.
Two to four posts per week per platform, mapped to project milestones, seasonal trends, and buyer attention cycles. You approve every post before it goes live during the first 60 days.
05
We engage and respond.
DMs, comments, mentions, tags. Real-time engagement with the people who interact with your content. Direct outreach to the right accounts on LinkedIn that match the buyer base we are also calling.
06
We measure what matters.
Followers and engagement, sure, but also profile visits from target accounts, DM conversations, content-driven inquiries, and assists on B2B Outreach calls. Tied back to revenue when possible.
What we cover
Real platforms, real content, real engagement.
Company page, executive profile content, project posts, and direct outreach to LA GCs, architects, and project teams.
Project reels, before-and-after carousels, craft details, jobsite stories. The platform where designers and high-end residential lives.
Houzz
Project portfolio, idea book features, homeowner reviews, and the platform where residential remodeling actually happens.
Local awareness, project announcements, community engagement, and an active retargeting layer for paid campaigns.
YouTube
Project walkthroughs, time-lapses, technique videos. Long-tail discovery for buyers researching trades and methods.
Direct messaging
LinkedIn and Instagram DM outreach to the same accounts B2B Outreach is calling. The two channels reinforce each other.
By the numbers
What consistent social looks like in LA construction.
2-4 per wk
Posts per platform, focused on quality not volume
2-3 platforms
Where your buyers actually spend time
90 days
Typical lead time before momentum compounds
Always
On. Between every B2B call we make for you
The content angle
Real projects. Real photography. Real craft.
The construction and manufacturing companies that win on social media are the ones that show their actual work. Real installs. Real jobsites. Real materials. Real teams. The accounts that lose are the ones that lean on stock images, generic graphics, and hashtag soup.
We coordinate jobsite photo and video days where it matters and we work with what you already have for the rest. Most companies have years of phone photos sitting in a project drive that nobody has organized. We catalog, edit, and place them into the right format for each platform.
For technical fields like millwork, stone, glass, and high-end manufacturing, the craft itself is the content. Close-up details, process shots, the actual hands doing the actual work. That always outperforms staged photography.
Common questions
What LA companies ask about social media.
Which platforms make sense for construction and manufacturing?
LinkedIn for B2B targeting and credibility. Instagram for project visuals and design audiences. Facebook for local awareness and retargeting. YouTube for project walkthroughs. Houzz for residential remodeling exposure. We pick the two or three that match your buyer rather than spreading thin across all of them.
Do you actually create the content?
Yes. We coordinate jobsite photo and video days, edit your existing project library, write captions and posts, design templates, and schedule everything. You approve before anything goes live during the first 60 days, then we move to spot approvals as trust builds.
How often should we post?
Two to four high-quality posts per week per platform is the sweet spot for most LA construction and manufacturing companies. Quality and consistency matter more than raw volume. Daily posting is usually noise.
Can social media actually generate leads for a contractor?
Yes, but rarely on its own. Social plus B2B Outreach is where the math actually works. Buyers see your project content, hear your name on the call, look you up, and book the meeting. Each channel makes the others stronger.
What about Houzz specifically?
For high-touch residential trades (stone, tile, millwork, kitchens, bath, pools, custom builders), Houzz is one of the highest-intent platforms in LA. We optimize the profile, post project content, gather reviews, and convert idea book activity into inquiries.
Do we need to be in every video?
No. Most of our top-performing content does not feature the owner. The work itself, the team in motion, the materials and details — all stronger than talking head video for most categories.
Growth model
Project attention grows when finished work ships every week.
A 12-month view of how consistent project posts, trade proof, and platform-specific creative turn quiet work into visible demand.
WeeklyProject cadence
MoreSaved work
WarmerInbound context
Audience memory
Month 1Month 3Month 6Month 12
Get started
Ready to be the company buyers already recognize?
Tell us your category, your service area, and which platforms you have used so far. We will audit your current presence and propose the two or three that actually match your buyer.
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