01
We define the lead.
What counts as a lead in your business? A phone call? A form submission? A booked site visit? We define and instrument the actual event before any money goes into ads.
Service 04 / Ad Campaigns
Targeted ad campaigns where your LA buyers already search.
Pay-per-click, Google Local Service Ads, Facebook, Instagram, and Houzz. The platforms LA's GCs, designers, project managers, and homeowners actually use to find and hire companies like yours.
What we do
Tracked-to-the-dollar paid campaigns. No agency mystery math.
Most contractors who buy ads end up funding agency overhead. Big retainer, vague reports, no real way to tell whether the spend is working. We do not run that way. Every campaign starts with a clear measurement plan: what counts as a lead, what a qualified lead looks like, and what a real booked job is worth to your business.
From there we pick the platforms that match where your buyers are. Google Search and Performance Max for active intent. Local Service Ads with the Google Guaranteed badge for trades. Facebook and Instagram for retargeting and project visuals. Houzz for residential design and remodeling exposure. LinkedIn for B2B targeting. YouTube where the budget supports it.
The campaigns get built, launched, and optimized weekly. You see cost per lead, cost per qualified inquiry, and cost per booked job in plain numbers. If a platform is not earning, we cut spend. If a platform is winning, we scale.
How it works
From kickoff to live campaigns in two weeks.
02
We pick the platforms.
Search, LSA, Facebook, Instagram, Houzz, LinkedIn, YouTube. We pick the two or three that match where your buyers actually search and where your category converts. Not every platform at once.
03
We build the creative.
Ad copy, images, video, landing pages. Built around your real projects and your real value, not stock photos and agency boilerplate. Multiple creative variations per platform for testing.
04
We launch and instrument.
Conversion tracking, call tracking, UTM parameters, server-side events where needed. Every click, call, and form fills feeds back into reporting that ties directly to revenue.
05
We optimize weekly.
Pause underperformers, scale what is working, test new creative, refine targeting, adjust bids. Weekly review and adjustments. Monthly strategic recalibration.
06
We report what matters.
Cost per lead, cost per qualified inquiry, cost per booked job, by platform and campaign. Plus the diagnosis: what changed, what to do next, what is sustainable at scale.
Where we run
The platforms LA construction and manufacturing buyers actually use.
Google Search Ads
Active intent searches. Buyers typing exactly what they need into Google, with local intent and commercial intent.
Local Service Ads
The Google Guaranteed badge at the top of search. Pay per lead, not per click. Strong for licensed trades.
Performance Max
Google's full-funnel campaign type. Search, Display, YouTube, Maps, Discover, Gmail. Good for established brands with strong assets.
Facebook & Instagram
Visual project storytelling, retargeting, and lookalike audiences. Strong for residential, design-build, and high-end work.
Houzz
The dedicated platform where homeowners and designers shop for remodeling, custom work, and finish trades. Strong for high-touch residential.
LinkedIn Ads
For manufacturers, vendors, and trades targeting commercial buyers and corporate decision makers in LA.
By the numbers
What strong paid campaigns look like in LA construction.
2 wks
From kickoff to live, instrumented campaigns
100%
Of leads tracked back to platform and campaign
Weekly
Optimization passes on every active campaign
1 per category
Category protection. Your competitor does not get in
The creative angle
Real project visuals. Not stock photos. Not agency renders.
Paid ad performance lives or dies on creative. Same audience, same platform, same budget — change the creative and the performance changes by 3-5x. The creative that works for LA construction and manufacturing is your real projects, not stock photography. Real installations, real jobsites, real before-and-afters, real finished work.
If you have a backlog of project photos, we organize and edit them into ad-ready creative. If you do not, we coordinate a jobsite photo day. AI image generation can fill specific creative gaps but originals always outperform when the budget reaches scale.
Every campaign launches with three to five creative variants per platform so we can find what actually converts and double down.
Common questions
What LA companies ask about Ad Campaigns.
What ad platforms do you actually run?
Google Search ads, Google Local Service Ads, Performance Max, Facebook and Instagram, Houzz, LinkedIn, and YouTube. We pick the platforms that match where your buyers actually are, not every platform at once.
What is Google Local Service Ads?
LSA is Google's pay-per-lead product for service businesses. The Google Guaranteed badge sits at the top of search results and you only pay when a lead actually contacts you (call or message). Strong for trades, contractors, and home service companies.
How is ROI tracked?
Every campaign gets conversion tracking, call tracking, and CRM integration where applicable. You see cost per lead, cost per qualified inquiry, and cost per booked job by platform and campaign. Monthly reports tie directly to revenue.
What is the minimum spend?
Depends on platform and category. LSA can run effectively at $1,500-3,000 per month for many trades. Search and social usually start at $3,000-5,000 minimum to gather enough data. We tell you straight what your category needs to actually move.
Do you run ads for both residential and commercial?
Yes. Different platforms, different creative, different targeting, but the operating model is the same. Residential leans heavier on Houzz, Facebook, and Instagram. Commercial leans heavier on LinkedIn, Google Search, and YouTube.
Can I see your previous results?
We share anonymized case data on the fit review call. Names and specifics stay confidential because of category protection. The numbers and the playbooks are visible.
Growth model
Paid demand gets cleaner as tracking and optimization compound.
A 12-month model for turning scattered ad spend into tracked campaigns, better audiences, stronger creative, and cleaner cost per lead.
30 daysSignal baseline
LowerWasted spend
MoreQualified clicks
Tracked demand
Month 1Month 3Month 6Month 12
Get started
Ready to put real ad budget to work?
Tell us your category, your service area, your typical job size, and your current ad spend. We will tell you straight what is realistic for your market and your category.
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